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Market Trade Area
MARKET STUDY
RETAIL TRADE AREA
Highland, Illinois
Summer 2007
Trade Area Geographical Description
The Highland retail and commercial area for grocery items, clothing, retail
merchandise and consumer services encompasses portions of seven Illinois
counties and one county in Missouri. For a distance of 45 miles to the
east and to the north, the Illinois counties in the Highland retail trade
area are Madison, Clinton, Bond and Montgomery counties and includes the
communities of Carlyle, Greenville and Hillsboro and as far as Salem and
Vandalia in Fayette and Marion County. For a distance of 30 miles to the
west and south of Highland, the counties in the Highland retail trade
area are St. Clair County in Illinois and St. Louis County in Missouri
and includes the communities of Troy, Lebanon and St. Jacob and to a lesser
extent all the Metro East communities and the St. Louis metropolitan area.
Trade Area Population
The left hand column in the schedule below sets forth the Highland city
and the adjoining county population figures estimated in 2007 for those
counties that lie partially or wholly within the Highland retail trade
area. The right hand column sets forth, by county, the estimated 2007
retail trade area population only. The center column shows what percentage
of the city or county population lies within the retail trade area.
| Counties |
2007 Estimate* |
Population % in Trade Area |
2007 Est. Trade Area Pop. |
| Highland (City) |
9,600 |
100% |
9,600 |
| Madison |
266,408 |
8% |
11,713# |
| St. Clair |
261,745 |
7% |
18,322 |
| Clinton |
36,822 |
40% |
14,729 |
| Bond |
18,127 |
68% |
12,326 |
| Montgomery |
30,321 |
41% |
12,432 |
| Marion |
39,834 |
42% |
16,730 |
| Fayett |
21,770 |
57% |
12,409 |
| St. Louis (MO) |
997,842 |
0.5% |
4,989 |
TOTAL TRADE AREA POPULATION: 113,250
As set forth in the above summary of the population figures, the 2007
retail trade area resident population is estimated at 113,250
persons, which translates into 41,944 households (2.7
members per household) which does some or all of its weekly shopping for
goods and services within the Highland trade area. The City of Highland
estimates that the retail trade area population ranges anywhere from a
low of 101,925 to a high of 118,913 persons, depending upon the type of
trade or business being patronized.
This market study has been completed by the City of Highland
Departments of Finance and Community Development.
* 2007 Estimates from City of Highland and the U.S.
Census Bureau, updated from 2006 estimates
** These figures represent the percentage of municipal sales tax collected.
Source: Illinois Department of Revenue SIC Report.
# This number represents only Madison County residents living outside
Highland City limits. (21,313 minus 9,600)
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